Confessions of an Online Bagpipe Teacher - Part 5 - I'm in this for the money...

There's no hiding this any more. It is true, the rumors you may have heard. As pipers around the world experience massive improvement, beyond their wildest expectations, our company receives financial compensation.

But, before you report me to the authorities, here are my top 7 ways I cope with my guilt.

1. The money myself and my team here at the Dojo earns helps to support this crew right here!
   
   Left to right: My wife Stephanie, little James, 5yr old Hannah, and then me! October 2020.
2. I only ever preach what I practice, that has actually worked for my in my real-life bagpiping career. In other words, I don't change what I do or say to try to make a buck, or keep students "content."
3. At the dojo we guarantee all of our products. If something doesn't work, the customer gets their money back.
4. Our customer base has grown every year for 10 years (and counting).
5. Before paying myself, I always re-invest in the Dojo community. With dollars earned from people like you, I've been able to hire Carl, Andra, and Andy - our crack team of bagpiping experts to help you achieve your piping dreams. We have some of the greatest pipers in the world join us for guest sessions. We keep expanding our website to include better and better features. And none of that would be possible without charging money for our services!
6. Our premium membership, offering unlimited access to all of our features and all of our instructors, is STILL less money than a single 1-hour bagpipe lesson with a professional piper. And we're proud of that.
7. In a bagpipe world heavily populated by disappointed dreamers, our students love playing, and smile every day as they work hard to improve.

Money is a big part of running a successful business, but I will say this - I'm not just in it for the money. My primary motivation has always been to change the bagpipe world for the better. And, the more we can help people, the more resources we'll have to change the world more and more. It's really that simple.